Content Management

Paid FB Ad Campaign and Analysis

for Inner Glow Circle

I coordinated with CEO, Katie DePaola, the Director of Coach Training, Olivia Chapman and the Sunbeam Communications team to develop a paid FB Marketing Campaign to funnel leads into Inner Glow Circle's free webinar which in turn funneled leads into their Life Coach Training Program.

 

Together we worked on the copy, the images and the target audience. 

 

We also created two opt-in pages to conduct an A/B Split Test and found that opt-in page B converted at 18% better than opt-in page A. You can see screenshots of the two pages below the analysis document.

Example:

Subject Line: Resolutions are out. Fun is in!

Opt-in Page A Screenshot:

Opt-in Page B Screenshot:

© 2016 by Molly Rider LLC

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