Content Management

Organic Facebook Marketing Strategy and Analysis for Jeannine Yoder

Before I joined Jeannine Yoder's team, she had no organic Facebook marketing strategy. Together we set the goal to grow her list, increase click-throughs to her website and YouTube channel, and generate 10% of her sales towards her Captivate Performance in NYC. Below you will find graphics of the strategy I implemented, an example month of tracking and the results of 10months of implementation.

Note: This is all organic traffic. This does not include paid Ad campaigns or boosted posts.

Pre Organic FB Marketing Strategy Numbers:

JY Personal FB Page:

Friends: 1493

Average Number Click-Throughs to Website per month: 7

Average Number of Click-Throughs to YouTube Channel: 0 *Wake up Wednesday videos did not exist yet.

Direct Sales Generated from FB Posts: Unknown. No tracking had been implemented.

Strategy & Analysis Screenshots:

Pre Organic FB Marketing Strategy Numbers: (Feb 2014)

JY Personal FB Page:

Friends: 1493

# Click-Throughs to Website/mo: 28

# of Click-Throughs to YT Channel: *0

*Wake up Wednesday videos did not exist yet.

Direct Sales Generated from FB Posts: Unknown. No tracking had been implemented.

JY FB Fan Page:

Friends: 712

# Click-Throughs to Website/mo: 14

# of Click-Throughs to YT Channel: *0

Direct Sales Generated from FB Posts: Unknown.

MM FB Fan Page:

Friends: 74

# Click-Throughs to Website/mo: 5

# of Click-Throughs to YT Channel: *0

Direct Sales Generated from FB Posts: Unknown.

POST Organic FB Marketing Strategy Numbers: (Oct 2014)

JY Personal FB Page:

Friends: 2513

# Click-Throughs to Website/mo: 353

# of Click-Throughs to YT Channel: 135

Direct Sales Generated from FB Posts: 4

 

 

JY FB Fan Page:

Friends: 2513

# Click-Throughs to Website/mo: 103

# of Click-Throughs to YT Channel: 91

Direct Sales Generated from FB Posts: 1

 

MM FB Fan Page:

Friends: 358

# Click-Throughs to Website/mo: 37

# of Click-Throughs to YT Channel: 25

Direct Sales Generated from FB Posts: 0

© 2016 by Molly Rider LLC

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