Invite people on a journey.
Inspire them to act.
Molly Rider

Content Management
Organic Facebook Marketing Strategy and Analysis for Jeannine Yoder
Before I joined Jeannine Yoder's team, she had no organic Facebook marketing strategy. Together we set the goal to grow her list, increase click-throughs to her website and YouTube channel, and generate 10% of her sales towards her Captivate Performance in NYC. Below you will find graphics of the strategy I implemented, an example month of tracking and the results of 10months of implementation.
Note: This is all organic traffic. This does not include paid Ad campaigns or boosted posts.
Pre Organic FB Marketing Strategy Numbers:
JY Personal FB Page:
Friends: 1493
Average Number Click-Throughs to Website per month: 7
Average Number of Click-Throughs to YouTube Channel: 0 *Wake up Wednesday videos did not exist yet.
Direct Sales Generated from FB Posts: Unknown. No tracking had been implemented.
Strategy & Analysis Screenshots:


Pre Organic FB Marketing Strategy Numbers: (Feb 2014)
JY Personal FB Page:
Friends: 1493
# Click-Throughs to Website/mo: 28
# of Click-Throughs to YT Channel: *0
*Wake up Wednesday videos did not exist yet.
Direct Sales Generated from FB Posts: Unknown. No tracking had been implemented.
JY FB Fan Page:
Friends: 712
# Click-Throughs to Website/mo: 14
# of Click-Throughs to YT Channel: *0
Direct Sales Generated from FB Posts: Unknown.
MM FB Fan Page:
Friends: 74
# Click-Throughs to Website/mo: 5
# of Click-Throughs to YT Channel: *0
Direct Sales Generated from FB Posts: Unknown.
POST Organic FB Marketing Strategy Numbers: (Oct 2014)
JY Personal FB Page:
Friends: 2513
# Click-Throughs to Website/mo: 353
# of Click-Throughs to YT Channel: 135
Direct Sales Generated from FB Posts: 4
JY FB Fan Page:
Friends: 2513
# Click-Throughs to Website/mo: 103
# of Click-Throughs to YT Channel: 91
Direct Sales Generated from FB Posts: 1
MM FB Fan Page:
Friends: 358
# Click-Throughs to Website/mo: 37
# of Click-Throughs to YT Channel: 25
Direct Sales Generated from FB Posts: 0