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Invite people on a journey.
Inspire them to act.
Paid FB Ad Campaign and Analysis
for Crystal Cave
I coordinated with CEO, Crystal Cave, and the Sunbeam Communications team to develop a paid FB Marketing Campaign to funnel leads into her free 5 Part Video Training Series which in turn funneled leads into her Style School product.
Together we worked on the copy, the images and the target audience.
We tested a few different versions before landing on one ad that earned a perfect 10 FB Relevance score, converted at as low as $1.00 and had a click through rate of 2.28%
Subject Line: Resolutions are out. Fun is in!
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