Invite people on a journey.
Inspire them to act.
Molly Rider


Zenefits Content Management Pitch
At the end of January, my manager asked me to pitch improvements to the Help Center content layout for a complete reorganization and new design. In the below pitch I made the following six suggestions.
To create a Help Center space that allows a user to find answers quickly and easily, it’s vital that the user is able to instantly:
-
Identify Themselves. For example, Administrator or Employee
-
Identify Their Problem Type from the Category Titles. For example, Set up / Legal / Funding / Changes / Reimbursement
-
Click Only Once to Get Full List of Questions
-
And, remain on the current page
-
-
Click Only Once To Get Answer
-
Remain on current page. Or, only be taken to one separate page with all of the categories questions & answers.
-
-
Provide Immediate Feedback & Share Links Directly From The Q & A Page
-
Add the Help Center to the Zenefits App.
-
And, make the Help Center more mobile friendly when accessing it through browser apps like Safari.
-
This pitch was very well received and in process before the company's mass reduction in force.
Feedback:
"I was blown away by your pitch. Really great work."
- Leaf Pell, Content Strategist Leader, Zenefits